For this exclusive collection, Coach partnered with a local New York artist to bring a fresh, expressive perspective to some of our most iconic symbols. Infused with a playful, bootleg sketch aesthetic, this collection embraces the raw, imperfect charm of hand-drawn illustrations and offbeat typography, transforming classic silhouettes into wearable works of art.
Throughout the design process, we provided the artist with a selection of Coach’s signature elements, allowing them to reinterpret our legacy through their unique creative lens. Rexy (our beloved dinosaur mascot), the cherry print (a Coach classic), the big apple (a nod to New York City) and 1941 (commemorating the year Coach was founded). These elements, paired with spontaneous handwritten phrases centered around luck, fun, and positivity, give the collection a sense of character and individuality.
After extensive exploration of print techniques and logo placement, we finalized a set of sketches and phrases that would best capture the energy of this collaboration. Each piece ranging from backpacks to wallets and duffels, features a unique composition, with no two designs feeling exactly the same, yet all working together as a cohesive statement. This collection speaks to the fashion-forward consumer who values pieces that are not only functional but also serve as a form of creative expression.
Crafted from luxurious pebble leather, the bags incorporate a mix of printed, embossed and embroidered details, creating depth and texture across the surfaces. This fusion of artistic spontaneity and refined craftsmanship showcases Coach’s commitment to bridging luxury fashion with New York’s thriving creative culture. By collaborating with local artists, we continue to honor our roots while pushing the boundaries of contemporary design.
Designed in collaboration with: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela
Roles:
CMF Design
Tech Pack Development
Key Materials:
Polished Pebble Leather
Styles:
Charter Backpack
Gotham Duffle 45
Wesley Tote
Charter Crossbody 19
Slim Card Case
Zip Card Case
