Named in honor of Giovonni’s late great grandmother, the *Velma 50 Bowling Bag* is more than a bag, it’s a tribute to legacy, elegance and enduring style. Velma was the first to introduce Giovonni to the world of luxury, with her Hermès silk scarves, Burberry plaids and Dior handbags. Her innate sense of taste and effortless grace left a permanent mark on his creative vision. As one of his earliest and most loyal supporters, her passing only deepened his commitment to pursuing design at the highest level. This piece honors her memory and the inspiration she continues to provide through every stitch.
The *Velma 50 Bowling Bag* is a versatile and luxurious companion designed for any occasion, whether it’s a morning commute, a gym session or a weekend escape. Its unique blend of generous size, soft collapsibility and structured silhouette makes it easy to store or display with pride.
Crafted with precision and intention, the original design features premium natural buffalo leather with 24k gold-plated brass hardware, and is lined in a whisper-thin yet durable suede. The bold lapis lazuli body, framed by soft mist and sail accents, creates a classic yet striking palette that feels both elevated and easy. This isn’t just a bag, it’s a timeless statement piece built for years of use.
The *Velma 50 Bowling Bag* is also available in two additional material stories. Giovonni’s signature honey-brown coated canvas with sail and Coco accents, paired with gold-plated hardware. As well as a smooth, monochromatic version in a pearl-gray signature embossed suede, finished with gunmetal brass hardware. Each version maintains the same multi-functional silhouette while offering a distinct take on luxury, texture and tone.
Designed to move from the gym to the runway, this bag speaks to Giovonni’s love for sports, quality craftsmanship and fashion. It’s a piece that balances purpose with presence, rooted in memory, and built for the future.
Roles:
CMF Design
Concept Design
Product Design
Key Materials:
Buffalo Leather
Calfskin Suede
Signature Coated Canvas
Specs:
Detachable Shoulder Straps
Multifunctional Interior Pockets
12cm Handle Drop
50cm (L) x 30cm (H) x 20cm (W)
