The *Theo Briefcase* represents a new chapter in Coach’s design evolution, one that speaks directly to a younger generation with fresh energy, tactile innovation, and a sense of approachable sophistication.
Developed in tandem with its sibling, the Theo Backpack, this briefcase marks the beginning of a new line of bags rooted in our new Signature Cotton Jacquard. We were incredibly particular in crafting the right hand feel, one that honored the familiarity of our iconic Signature Jacquard while offering something distinctly softer, more refined, and modern. The result is a material that’s luxuriously smooth to the touch, deeply dimensional surprisingly durable and extremely lightweight. Its versatility allowed us to explore a range of vibrant, youthful colorways, each bringing new life to the silhouette without compromising timeless appeal.
We paired this fabric with refined calf leather, offering structure and elegance that balances the playfulness of the pattern. Every detail was considered to strike the right tone between youthful expression and professional polish, from the delicate top handles to the webbing crossbody strap that adds a casual, functional edge.
Inside, the *Theo Briefcase* is smartly organized with a padded laptop sleeve, dedicated iPad compartment and ample room for your daily essentials. Lightweight and easy to carry, it is the perfect companion for commuting or travel.
More than just a bag, Theo introduces a new design language and family category, one that’s forward looking, material driven, and rooted in the codes of Coach, reimagined for Gen Z and beyond.
Designed in collaboration with: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela
Roles:
CMF Design
Product Design
Tech Pack Development
Key Materials:
Refined Calf Leather
Signature Cotton Jacquard
Specs:
Detachable Crossbody Strap
Fits 16" MacBook Pro
Interior iPad Pocket
9.5cm Handle Drop
40cm (L) x 28.5cm (H) x 4.5cm (W)
