Tan Signature Shearling • Brass Hardware
October 2020 • Handbag
Shearling Rogue Tote
I was tasked with CMF exploration and development for one of Coach’s first shearling bags, helping translate printed shearling into a premium, production-ready product. I collaborated with pattern engineers on seam placement and paneling to ensure visual consistency, and partnered with mills and tanneries on material quality, all while managing tech pack and BOM updates throughout the development process.
BRand:
Coach®
Location:
New York, New York
Industry:
Accessories - Leathergoods
Scope of work:
CMF Design - Product Development
OCTOBER 2020 • HANDBAG
SHEARLING ROGUE TOTE
I was tasked with CMF exploration and development for one of Coach’s first shearling bags, helping translate printed shearling into a premium, production-ready product. I collaborated with pattern engineers on seam placement and paneling to ensure visual consistency, and partnered with mills and tanneries on material quality, all while managing tech pack and BOM updates throughout the development process.
BRand:
Coach®
Location::
New York, New York
Industry:
Accessories - Leathergoods
Scope of work:
CMF Design - Product Development
Tan Signature Shearling • Brass Hardware
Story:
The Signature Shearling Rogue Tote introduced a new level of luxury within Coach’s accessories line, marking the brand’s first full collection to integrate shearling. Crafted from lamb shearling in a light saddle base with hazelnut brown trims, it combined warmth and opulence with the Rogue silhouette’s glove tanned leather accents while preserving timeless brand codes.
The challenge of scaling printed shearling for a tote this size was solved by paneling it into four sections with piping, creating stability while accentuating the bag’s bold form. The approach stabilized the structure, controlled bulk and nap direction, and created crisp geometry, delivering plush tactility with architectural clarity and craftsmanship.
Functional as well as luxurious, the tote accommodates a 16 inch laptop, folds flat for travel, and debuted in a 2021 campaign fronted by Megan Thee Stallion, amplifying its impact. The result signaled Coach’s commitment to material innovation paired with everyday utility.
specs:
Drop-in Zipper Closure
Drop-in Zipper Closure
Fits 16" MacBook Pro
Interior Hanging Pocket
Protective Base Feet
10cm Handle Drop
37.5cm (L) x 39cm (H) x 15cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
MORE PROJECTS
MICKEY MOUSE ROGUE 25
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MICKEY MOUSE ROGUE 25
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Creatures Rogue 25 & 39
September 2021 • Collection
Creatures Rogue 25 & 39
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OCTOBER 2020 • HANDBAG
SHEARLING ROGUE TOTE
I was tasked with CMF exploration and development for one of Coach’s first shearling bags, helping translate printed shearling into a premium, production-ready product. I collaborated with pattern engineers on seam placement and paneling to ensure visual consistency, and partnered with mills and tanneries on material quality, all while managing tech pack and BOM updates throughout the development process.
Brand:
Coach®
Location:
New York, New York
Industry:
Accessories - Leathergoods
Scope of work:
CMF Design - Product Development
Tan Signature Shearling • Brass Hardware
Story:
The Signature Shearling Rogue Tote introduced a new level of luxury within Coach’s accessories line, marking the brand’s first full collection to integrate shearling. Crafted from lamb shearling in a light saddle base with hazelnut brown trims, it combined warmth and opulence with the Rogue silhouette’s glove tanned leather accents while preserving timeless brand codes.
The challenge of scaling printed shearling for a tote this size was solved by paneling it into four sections with piping, creating stability while accentuating the bag’s bold form. The approach stabilized the structure, controlled bulk and nap direction, and created crisp geometry, delivering plush tactility with architectural clarity and craftsmanship.
Functional as well as luxurious, the tote accommodates a 16 inch laptop, folds flat for travel, and debuted in a 2021 campaign fronted by Megan Thee Stallion, amplifying its impact. The result signaled Coach’s commitment to material innovation paired with everyday utility.
specs:
Drop-in Zipper Closure
Drop-in Zipper Closure
Fits 16" MacBook Pro
Interior Hanging Pocket
Protective Base Feet
10cm Handle Drop
37.5cm (L) x 39cm (H) x 15cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
MORE PROJECTS
MICKEY MOUSE ROGUE 25
February 2021 • Handbag
MICKEY MOUSE ROGUE 25
February 2021 • Handbag
Story:
The Signature Shearling Rogue Tote introduced a new level of luxury within Coach’s accessories line, marking the brand’s first full collection to integrate shearling. Crafted from lamb shearling in a light saddle base with hazelnut brown trims, it combined warmth and opulence with the Rogue silhouette’s glove tanned leather accents while preserving timeless brand codes.
The challenge of scaling printed shearling for a tote this size was solved by paneling it into four sections with piping, creating stability while accentuating the bag’s bold form. The approach stabilized the structure, controlled bulk and nap direction, and created crisp geometry, delivering plush tactility with architectural clarity and craftsmanship.
Functional as well as luxurious, the tote accommodates a 16 inch laptop, folds flat for travel, and debuted in a 2021 campaign fronted by Megan Thee Stallion, amplifying its impact. The result signaled Coach’s commitment to material innovation paired with everyday utility.
specs:
Drop-in Zipper Closure
Drop-in Zipper Closure
Fits 16" MacBook Pro
Interior Hanging Pocket
Protective Base Feet
10cm Handle Drop
37.5cm (L) x 39cm (H) x 15cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
More Projects
MICKEY MOUSE ROGUE 25
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