Tan Signature Coated Canvas • Nickel Hardware
February 2022 • Crossbody Bag
ELIAS BELT BAG
I was tasked with overseeing the end-to-end development of a new ergonomic belt bag silhouette aimed at Gen Z consumers. My role spanned sketching, CADs, CMF exploration, and tech pack creation, while collaborating with manufacturing on production execution. Grounded in research on body-conforming fits and generational trends, the design introduced a removable AirPods pouch for added utility and playful expression.
BRand:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Green Genuine Calf Suede • Pewter Harware
Black Polished Pebble Leather • Nickel Hardware
Black Polished Pebble Leather • Nickel Hardware
Green Genuine Calf Suede • Pewter Harware
february 2022 • Crossbody Bag
ELIAS BELT BAG
I was tasked with overseeing the end-to-end development of a new ergonomic belt bag silhouette aimed at Gen Z consumers. My role spanned sketching, CADs, CMF exploration, and tech pack creation, while collaborating with manufacturing on production execution. Grounded in research on body-conforming fits and generational trends, the design introduced a removable AirPods pouch for added utility and playful expression.
BRand:
Coach®
Location::
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Tan Signature Coated Canvas • Nickel Hardware
Story:
The Elias Belt Bag introduced a modern interpretation of Coach’s lifestyle accessories, designed to expand the brand’s offering while resonating with Gen Z consumers. Defined by angular gussets and wings, the silhouette delivered a body-conforming fit that could be worn crossbody or at the waist. The streamlined form balanced versatility, comfort, and contemporary style.
Minimalist detailing reinforced its sleek aesthetic. A front-facing zipper window and nickel-plated brass hardware elevated the construction, while Coach’s signature lockup on the front added a subtle brand touch. A non-detachable webbing strap provided adjustability, enhanced with a detachable AirPods pouch that introduced a playful yet practical storage element.
Crafted in pebble leather with a nylon lining, the Elias Belt Bag blended practicality with refinement. Designed to carry essentials such as phones, wallets, and keys, it was envisioned as a functional accessory that merged Coach craftsmanship with modern utility.
specs:
Adjustable Crossbody Strap
Front Zipper Pocket
Removable Round Hybrid Pouch
Speed Clip Closure
25cm (L) x 14cm (H) x 5.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
MORE PROJECTS
Lucas Crossbody
August 2022 • Leather Accessory
Lucas Crossbody
August 2022 • Leather Accessory
Drift Course 3
February 2023 • Racing Gloves
Drift Course 3
February 2023 • Racing Gloves
february 2022 • Crossbody bag
ELIAS BELT BAG
I was tasked with overseeing the end-to-end development of a new ergonomic belt bag silhouette aimed at Gen Z consumers. My role spanned sketching, CADs, CMF exploration, and tech pack creation, while collaborating with manufacturing on production execution. Grounded in research on body-conforming fits and generational trends, the design introduced a removable AirPods pouch for added utility and playful expression.
Brand:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Tan Signature Coated Canvas • Nickel Hardware
Green Genuine Calf Suede• Pewter Hardware
Black Polished Pebble Leather • Nickel Hardware
Story:
The Elias Belt Bag introduced a modern interpretation of Coach’s lifestyle accessories, designed to expand the brand’s offering while resonating with Gen Z consumers. Defined by angular gussets and wings, the silhouette delivered a body-conforming fit that could be worn crossbody or at the waist. The streamlined form balanced versatility, comfort, and contemporary style.
Minimalist detailing reinforced its sleek aesthetic. A front-facing zipper window and nickel-plated brass hardware elevated the construction, while Coach’s signature lockup on the front added a subtle brand touch. A non-detachable webbing strap provided adjustability, enhanced with a detachable AirPods pouch that introduced a playful yet practical storage element.
Crafted in pebble leather with a nylon lining, the Elias Belt Bag blended practicality with refinement. Designed to carry essentials such as phones, wallets, and keys, it was envisioned as a functional accessory that merged Coach craftsmanship with modern utility.
specs:
Adjustable Crossbody Strap
Front Zipper Pocket
Removable Round Hybrid Pouch
Speed Clip Closure
25cm (L) x 14cm (H) x 5.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
MORE PROJECTS
Lucas Crossbody
August 2022 • Leather Accessory
Lucas Crossbody
August 2022 • Leather Accessory
Story:
The Elias Belt Bag introduced a modern interpretation of Coach’s lifestyle accessories, designed to expand the brand’s offering while resonating with Gen Z consumers. Defined by angular gussets and wings, the silhouette delivered a body-conforming fit that could be worn crossbody or at the waist. The streamlined form balanced versatility, comfort, and contemporary style.
Minimalist detailing reinforced its sleek aesthetic. A front-facing zipper window and nickel-plated brass hardware elevated the construction, while Coach’s signature lockup on the front added a subtle brand touch. A non-detachable webbing strap provided adjustability, enhanced with a detachable AirPods pouch that introduced a playful yet practical storage element.
Crafted in pebble leather with a nylon lining, the Elias Belt Bag blended practicality with refinement. Designed to carry essentials such as phones, wallets, and keys, it was envisioned as a functional accessory that merged Coach craftsmanship with modern utility.
specs:
Adjustable Crossbody Strap
Front Zipper Pocket
Removable Round Hybrid Pouch
Speed Clip Closure
25cm (L) x 14cm (H) x 5.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
More Projects
Lucas Crossbody
August 2022 • Leather Accessory
Drift Course 3
February 2023 • Racing Gloves
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