Cotton Canvas Jacquard • PVD Hardware
JUNE 2025 • Tech accessory
Theo CAMERA BAG
Led the design and technical development of the entire Theo family, with this Camera Bag serving as the third installment. Owned concept direction, CMF, BOM, and manufacturing collaboration. Guiding everything from silhouette and material execution to hardware, construction, and color strategy. A modular, compact expression that expands the Theo line into new territory without losing its heritage roots.
Client:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Technical Development
Cotton Canvas Jacquard • PVD Hardware
Techincal Package • Specs
Visual Material Cards
JUNE 2025 • Tech accessory
Theo CAMERA BAG
Led the design and technical development of the entire Theo family, with this Camera Bag serving as the third installment. Owned concept direction, CMF, BOM, and manufacturing collaboration. Guiding everything from silhouette and material execution to hardware, construction, and color strategy. A modular, compact expression that expands the Theo line into new territory without losing its heritage roots.
Client:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Technical Development
Cotton Canvas Jacquard • PVD Hardware
Cotton Canvas Jacquard • PVD Hardware
Technical Package • Specs
Visual Material Cards
Introducing the Theo Camera Bag, a fresh evolution of the now iconic Theo family. With the success of the Theo Backpack and Briefcase, this compact, fashion-forward silhouette reimagines our proprietary Signature Jacquard cotton as something more playful and modular. The result is a bag that feels at home in a heritage collection yet is designed for a new kind of everyday user.
Though named a camera bag, it was built with flexibility in mind. It is perfect for daily essentials, including your phone, wallet, keys, lip balm, and earbuds, wrapped in a soft, durable, and elevated structure. With a fully detachable crossbody strap and chunky dog leash clips, it quickly transforms into a hand-held kit, making it ideal for travel or on-the-go storage inside a backpack or suitcase.
Crafted in our refreshed Signature Jacquard cotton and trimmed with refined calf leather, the Theo Camera Bag maintains Coach’s timeless material story while delivering lightweight performance, wipe-clean durability, and a bold new profile. A front zip pocket adds extra storage, while the front D-ring detail lets you personalize the bag with chains, clips, or charms—encouraging self-expression at every level.
This bag is a testament to how utility and personality can share the same space. Elevated and compact, the Theo Camera Bag expands the definition of classic essentials with a fashion-forward silhouette that is equal parts form and function.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Branded Webbing
Detachable Crossbody Strap
Charm Ready D-Ring
Front Zipper Pocket
Top Zip Closure
23cm (L) x 14.5cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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JUNE 2025 • Tech accessory
Theo CAMERA BAG
Led the design and technical development of the entire Theo family, with this Camera Bag serving as the third installment. Owned concept direction, CMF, BOM, and manufacturing collaboration. Guiding everything from silhouette and material execution to hardware, construction, and color strategy. A modular, compact expression that expands the Theo line into new territory without losing its heritage roots.
Client:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Technical Development
Cotton Canvas Jacquard • PVD Hardware
Cotton Canvas Jacquard • PVD Hardware
Technical Package • Specs
Visual Material Cards
Introducing the Theo Camera Bag, a fresh evolution of the now iconic Theo family. With the success of the Theo Backpack and Briefcase, this compact, fashion-forward silhouette reimagines our proprietary Signature Jacquard cotton as something more playful and modular. The result is a bag that feels at home in a heritage collection yet is designed for a new kind of everyday user.
Though named a camera bag, it was built with flexibility in mind. It is perfect for daily essentials, including your phone, wallet, keys, lip balm, and earbuds, wrapped in a soft, durable, and elevated structure. With a fully detachable crossbody strap and chunky dog leash clips, it quickly transforms into a hand-held kit, making it ideal for travel or on-the-go storage inside a backpack or suitcase.
Crafted in our refreshed Signature Jacquard cotton and trimmed with refined calf leather, the Theo Camera Bag maintains Coach’s timeless material story while delivering lightweight performance, wipe-clean durability, and a bold new profile. A front zip pocket adds extra storage, while the front D-ring detail lets you personalize the bag with chains, clips, or charms—encouraging self-expression at every level.
This bag is a testament to how utility and personality can share the same space. Elevated and compact, the Theo Camera Bag expands the definition of classic essentials with a fashion-forward silhouette that is equal parts form and function.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Branded Webbing
Detachable Crossbody Strap
Charm Ready D-Ring
Front Zipper Pocket
Top Zip Closure
23cm (L) x 14.5cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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G FORCE 1
AUGUST 2025 • FOOTWEAR
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Introducing the Theo Camera Bag, a fresh evolution of the now iconic Theo family. With the success of the Theo Backpack and Briefcase, this compact, fashion-forward silhouette reimagines our proprietary Signature Jacquard cotton as something more playful and modular. The result is a bag that feels at home in a heritage collection yet is designed for a new kind of everyday user.
Though named a camera bag, it was built with flexibility in mind. It is perfect for daily essentials, including your phone, wallet, keys, lip balm, and earbuds, wrapped in a soft, durable, and elevated structure. With a fully detachable crossbody strap and chunky dog leash clips, it quickly transforms into a hand-held kit, making it ideal for travel or on-the-go storage inside a backpack or suitcase.
Crafted in our refreshed Signature Jacquard cotton and trimmed with refined calf leather, the Theo Camera Bag maintains Coach’s timeless material story while delivering lightweight performance, wipe-clean durability, and a bold new profile. A front zip pocket adds extra storage, while the front D-ring detail lets you personalize the bag with chains, clips, or charms—encouraging self-expression at every level.
This bag is a testament to how utility and personality can share the same space. Elevated and compact, the Theo Camera Bag expands the definition of classic essentials with a fashion-forward silhouette that is equal parts form and function.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Branded Webbing
Detachable Crossbody Strap
Charm Ready D-Ring
Front Zipper Pocket
Top Zip Closure
23cm (L) x 14.5cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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