Brown Signature Jacquard • Nickel Hardware
AUGUST 2022 • Tech ACCESSORY
lucas crossbody
I was tasked with developing a vertical crossbody in response to the lack of modular, phone-first options for Gen Z consumers. My role spanned sketching, silhouette development, CMF exploration, and ownership of tech packs and BOM. I collaborated with merchandising and manufacturing to align functionality with brand heritage, creating a convertible form with removable strap attachments.
BRand:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Black Signature Jacquard • Nickel Hardware
Black Signature Jacquard • Nickel Hardware
AUGUST 2022 • Tech ACCESSORY
LUCAS CROSSBODY
I was tasked with developing a vertical crossbody in response to the lack of modular, phone-first options for Gen Z consumers. My role spanned sketching, silhouette development, CMF exploration, and ownership of tech packs and BOM. I collaborated with merchandising and manufacturing to align functionality with brand heritage, creating a convertible form with removable strap attachments.
BRand:
Coach®
Location::
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Brown Signature Jacquard • Nickel Hardware
Story:
The Lucas Crossbody was designed as a balance of style, function, and accessibility, crafted for the modern, on-the-go lifestyle. Compact yet practical, it kept essentials secure and close at hand without excess bulk, making it ideal for city commutes, concerts, or weekend outings. The streamlined form emphasized versatility and ease of wear.
Constructed from durable Signature jacquard paired with supple pebble leather, the bag offered a refined aesthetic that stood up to daily use. Nickel-plated hardware added a modern edge, while the combination of textures created a lightweight yet sophisticated look that reflected Coach’s craftsmanship and material expertise.
An adjustable nylon strap ensured comfortable wear across long days, while the main compartment was designed to fit a phone, wallet, and other small essentials. Bringing together practicality, style, and affordability, the Lucas Crossbody expanded Coach’s line with a versatile accessory rooted in simplicity and modern utility.
specs:
Detachable Crossbody Strap
Fits iPhone 16 Pro Max
Magnetic Flap Closure
Metal Coach Hangtag
15cm (L) x 17cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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AUGUST 2022 • Tech ACCESSORY
LUCAS CROSSBODY
I was tasked with developing a vertical crossbody in response to the lack of modular, phone-first options for Gen Z consumers. My role spanned sketching, silhouette development, CMF exploration, and ownership of tech packs and BOM. I collaborated with merchandising and manufacturing to align functionality with brand heritage, creating a convertible form with removable strap attachments.
Brand:
Coach®
Location:
New York, New York
Industry:
Accessories - Softgoods
Scope of work:
CMF Design - Product Development
Brown Signature Jacquard • Nickel Hardware
Black Signature Jacquard • Nickel Hardware
Story:
The Lucas Crossbody was designed as a balance of style, function, and accessibility, crafted for the modern, on-the-go lifestyle. Compact yet practical, it kept essentials secure and close at hand without excess bulk, making it ideal for city commutes, concerts, or weekend outings. The streamlined form emphasized versatility and ease of wear.
Constructed from durable Signature jacquard paired with supple pebble leather, the bag offered a refined aesthetic that stood up to daily use. Nickel-plated hardware added a modern edge, while the combination of textures created a lightweight yet sophisticated look that reflected Coach’s craftsmanship and material expertise.
An adjustable nylon strap ensured comfortable wear across long days, while the main compartment was designed to fit a phone, wallet, and other small essentials. Bringing together practicality, style, and affordability, the Lucas Crossbody expanded Coach’s line with a versatile accessory rooted in simplicity and modern utility.
specs:
Detachable Crossbody Strap
Fits iPhone 16 Pro Max
Magnetic Flap Closure
Metal Coach Hangtag
15cm (L) x 17cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
DISCOVER MORE
Story:
The Lucas Crossbody was designed as a balance of style, function, and accessibility, crafted for the modern, on-the-go lifestyle. Compact yet practical, it kept essentials secure and close at hand without excess bulk, making it ideal for city commutes, concerts, or weekend outings. The streamlined form emphasized versatility and ease of wear.
Constructed from durable Signature jacquard paired with supple pebble leather, the bag offered a refined aesthetic that stood up to daily use. Nickel-plated hardware added a modern edge, while the combination of textures created a lightweight yet sophisticated look that reflected Coach’s craftsmanship and material expertise.
An adjustable nylon strap ensured comfortable wear across long days, while the main compartment was designed to fit a phone, wallet, and other small essentials. Bringing together practicality, style, and affordability, the Lucas Crossbody expanded Coach’s line with a versatile accessory rooted in simplicity and modern utility.
specs:
Detachable Crossbody Strap
Fits iPhone 16 Pro Max
Magnetic Flap Closure
Metal Coach Hangtag
15cm (L) x 17cm (H) x 6.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
DISCOVER MORE
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