Signature Coated Canvas • PVD Hardware
january 2025 • Tech accessory
LAPTOP CASE
Led the design and development of a Gen Z-focused briefcase positioned as an accessible entry point into Coach’s tech accessories line. Spearheaded a bold update to the brand’s Signature Jacquard, creating a tactile cotton version with a refreshed outlined pattern. This material innovation informed the silhouette concept and overall direction. Owned CMF, material specs, tech pack creation, and BOM development to deliver a product that blends heritage cues with modern, youth-driven appeal.
Client:
Coach®
Location:
New York, New York
Industry:
Softgoods - Accessories
Scope of work:
CMF Design - Product Design
Techincal Package • Specs
january 2025 • Tech accessory
LAPTOP CASE
Led the design and development of a Gen Z-focused briefcase positioned as an accessible entry point into Coach’s tech accessories line. Spearheaded a bold update to the brand’s Signature Jacquard, creating a tactile cotton version with a refreshed outlined pattern. This material innovation informed the silhouette concept and overall direction. Owned CMF, material specs, tech pack creation, and BOM development to deliver a product that blends heritage cues with modern, youth-driven appeal.
Client:
Coach®
Location:
New York, New York
Industry:
Softgoods - Accessories
Scope of work:
CMF Design - Product Design
Signature Coated Canvas • PVD Hardware
Technical Package • Specs
The Coach Laptop Case is a modern, jet-sleek essential designed to meet the evolving demands of professionals and creatives. With hybrid work becoming the norm and laptops growing larger yet slimmer, Giovonni saw an opportunity to create something functional, stylish, and intentional. The goal wasn’t to reinvent the category, but to refine an everyday tool that respects the value of the device it protects. For many, their laptop is the single most important item they carry, so the case needed to be more than just an afterthought.
Designed to fit Apple’s latest 16-inch MacBook Pro, along with a range of smaller models, the case features ample padding throughout and a structured form that offers protection without bulk. A slip handle on the front panel adds grip and security when commuting or running around the office. The L-Zip closure was carefully chosen to prevent the laptop from accidentally sliding out at any point, adding confidence on the move.
Inside, the Laptop Case is a dedicated iPad slip pocket and multiple credit card slots for business or travel needs. There is enough room for daily accessories without overcomplicating the design. It’s a grab-and-go piece, perfect for those who don’t want to carry a full backpack but still need protection, function , and a sense of polish.
Crafted in Coach’s iconic signature coated canvas and anchored with refined calf leather accents, it reflects the brand’s heritage of craftsmanship while bringing a refreshed, modern energy to a familiar silhouette. Whether you’re a young creative building your brand on the go, or a seasoned professional managing a fast-paced workday, this Laptop Case is built to move how you move. Effortlessly, confidently, and with purpose.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Fits 16" MacBook Pro
Interior Credit Card Slots
Interior iPad Pocket
Slip Handle
38cm (L) x 28.5cm (H) x 3.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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JANuary 2025 • Tech accessory
LAPTOP CASE
Led the design and development of a Gen Z-focused briefcase positioned as an accessible entry point into Coach’s tech accessories line. Spearheaded a bold update to the brand’s Signature Jacquard, creating a tactile cotton version with a refreshed outlined pattern. This material innovation informed the silhouette concept and overall direction. Owned CMF, material specs, tech pack creation, and BOM development to deliver a product that blends heritage cues with modern, youth-driven appeal.
Client:
Coach®
Location:
New York, New York
Industry:
Softgoods - Accessories
Scope of work:
CMF Design - Product Design
Signature Coated Canvas • PVD Hardware
Technical Package • Specs
The Coach Laptop Case is a modern, jet-sleek essential designed to meet the evolving demands of professionals and creatives. With hybrid work becoming the norm and laptops growing larger yet slimmer, Giovonni saw an opportunity to create something functional, stylish, and intentional. The goal wasn’t to reinvent the category, but to refine an everyday tool that respects the value of the device it protects. For many, their laptop is the single most important item they carry, so the case needed to be more than just an afterthought.
Designed to fit Apple’s latest 16-inch MacBook Pro, along with a range of smaller models, the case features ample padding throughout and a structured form that offers protection without bulk. A slip handle on the front panel adds grip and security when commuting or running around the office. The L-Zip closure was carefully chosen to prevent the laptop from accidentally sliding out at any point, adding confidence on the move.
Inside, the Laptop Case is a dedicated iPad slip pocket and multiple credit card slots for business or travel needs. There is enough room for daily accessories without overcomplicating the design. It’s a grab-and-go piece, perfect for those who don’t want to carry a full backpack but still need protection, function , and a sense of polish.
Crafted in Coach’s iconic signature coated canvas and anchored with refined calf leather accents, it reflects the brand’s heritage of craftsmanship while bringing a refreshed, modern energy to a familiar silhouette. Whether you’re a young creative building your brand on the go, or a seasoned professional managing a fast-paced workday, this Laptop Case is built to move how you move. Effortlessly, confidently, and with purpose.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Fits 16" MacBook Pro
Interior Credit Card Slots
Interior iPad Pocket
Slip Handle
38cm (L) x 28.5cm (H) x 3.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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The Coach Laptop Case is a modern, jet-sleek essential designed to meet the evolving demands of professionals and creatives. With hybrid work becoming the norm and laptops growing larger yet slimmer, Giovonni saw an opportunity to create something functional, stylish, and intentional. The goal wasn’t to reinvent the category, but to refine an everyday tool that respects the value of the device it protects. For many, their laptop is the single most important item they carry, so the case needed to be more than just an afterthought.
Designed to fit Apple’s latest 16-inch MacBook Pro, along with a range of smaller models, the case features ample padding throughout and a structured form that offers protection without bulk. A slip handle on the front panel adds grip and security when commuting or running around the office. The L-Zip closure was carefully chosen to prevent the laptop from accidentally sliding out at any point, adding confidence on the move.
Inside, the Laptop Case is a dedicated iPad slip pocket and multiple credit card slots for business or travel needs. There is enough room for daily accessories without overcomplicating the design. It’s a grab-and-go piece, perfect for those who don’t want to carry a full backpack but still need protection, function , and a sense of polish.
Crafted in Coach’s iconic signature coated canvas and anchored with refined calf leather accents, it reflects the brand’s heritage of craftsmanship while bringing a refreshed, modern energy to a familiar silhouette. Whether you’re a young creative building your brand on the go, or a seasoned professional managing a fast-paced workday, this Laptop Case is built to move how you move. Effortlessly, confidently, and with purpose.
Designed in Collaboration With: Stuart Vevers, Mary Helen Muldoon, Matthew Gibbs, Ken Pan, Soojin Oh, Hannah Cho & Nico Valenzuela.
specs:
Fits 16" MacBook Pro
Interior Credit Card Slots
Interior iPad Pocket
Slip Handle
38cm (L) x 28.5cm (H) x 3.5cm (W)
© Copyright 2025 Coach NY. This design is the property of Coach's Design House and is presented for viewing only.
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